The Benefits of buying into a franchise

When considering the advantages and disadvantages of investing in a franchise, it’s important to recognize the various business contexts which franchising can relate to–from the day to day running of professional sports clubs, to popular high-street companies with a strong brand identity.

Franchising can ultimately give passionate individuals the opportunity to start their own business but what exactly does this process entail? What are the advantages of franchising and is buying a franchise a good investment?

What is a franchise?

A company (the franchisor) will license a smaller party (the franchisee) the right to use its brand, marketing and business strategy, software, consultancy and network in exchange for royalty fees. By becoming a franchisee, the individual buys into a successful and proven business model.

How does it work?

The 10 largest franchises in the world today.

Globally renowned companies which operate on a franchise model basis include Mc. Donald’s, Subway, Domino’s Pizza, Hilton Hotels and Costa Coffee–to name a few.

When investing into a franchise, you own the store premises, receive the right to use the franchise brand, and already have a formula in place for how to run a successful company– whether it be a shop, café or restaurant. In exchange, you pay the franchise a share of your profits, because they provided the brand name, strategies, formula, support and business plan.

You will then need to comply with the standards and protocols which they have proven are key to running a successful franchise. If any of your business practices violate any laws or codes of conduct put in place by the franchise, the company has the right to step in a rectify the situation. This may sound threatening but it’s in order to ensure consistency across all stores and practices, so that the franchisee stays true to the successful model or product.

Franchising Advantages over Sole Trading

Why would someone have an incentive to buy into a franchise, rather than start their own company, separate from any restrictions? What are the exact advantages of a franchise and are they worth-while? After all, many people have a hard time adjusting to company guidelines. Fortunately, there are several answers to this question:

Success as a Unit

Ray Kroc (the Founder of McDonald’s) designed a model in which: “you’re in business for yourself but not by yourself’! A successful franchisor will indeed seek to provide the best support, consultancy and resources to help the franchisee run a successful operation − “if you’re not successful, then we’re not successful.” Put simply, a good franchisor will care about you reaching your targets and will support you along the way.

Less Time and Less Money

Becoming a part of a franchise can be financially beneficial. Purchasing franchising rights from a company will be less costly in comparison to establishing an operating space to build your own business from the ground up.

When operating a franchise, you will be given the marketing collateral, software rights, business management consultancy, website access and online presence from starting day one. On top of this, time will be saved as you won’t need to worry about creating a separate business plan, researching the legalities of a new company, building a brand or writing the company ethos and so forth. These services are all provided by the franchisor, which saves the franchisee lots of time, work, investment and stress! The idea is that you can hit the ground running with a proven business model.

Business Plan and Financial Consultancy

A key benefit of being provided a business plan from the franchisor is that not as much business experience is required. It is much easier to have a parent company guide the development of financial growth and the franchise as a whole.

In addition to this, business plans provided by franchisors are generally based on proven success rates across the existing franchise network. Depending on the franchisor and your discussions, it can be possible to work together to tailor the business plan in order for it to match the pace at which you feel comfortable growing the franchise.

You will benefit from the financial consultancy that you will receive as part of your training and personal development. Many franchisees enjoy having the option this additional and ongoing support. Rather than risk it all, the franchisee adopts practices with a successful track record.

Higher Success Rates, Less Risk

The established franchisor model of business is notably more successful than starting a new business. Statistics show that roughly 25% of startup businesses fail within their first year of operation.

Franchise figures are far more optimistic with some franchises failing at low rates as small as 1% – although this does depend on the specific company.

Whilst starting a franchise with a flourishing company can almost guarantee success, a startup contains significantly more risk.   

Network and Support

The franchisee can use the network of the franchisor and work with established business connections, partnerships and suppliers. Joining a franchise network means joining a group of individuals who believe in the same business as you, the same mission and who are all driving towards the same goals.

In other words, adopting the brand identity of an established company means the franchisee has the relative independence of a small business with the connections of a corporate business.

Check out franchise opportunities WMF C&S Franchise owner - Coach Marcelo

Being responsible and starting your own business can seem like a daunting venture. However, if you are driven and work in an industry that you are passionate about, you will give yourself the best chances of being successful.

We Make Footballers have been helping individuals achieve financial and emotional fulfillment by providing many franchising opportunities across the UK. We firmly believe in supporting individuals to work in an industry that they love, whilst reaching their personal financial goals and affecting positive change in communities.

How much coaching experience do you need to start your own Football Coaching Business?

Starting your own business can be both scary and exciting. However, the prospect of going full- or part-time in the football industry is well worth the journey!

Running a business does require some skill, but, the core ingredients to success are:

  • a willingness to learn
  • the drive to succeed
  • passion for what you are doing.

Many coaches work ad-hoc hours, part-time or as subcontractors for a number of years. During this time they will be gathering experience and building a network in the football community, before setting up their own businesses.

Others decide to create a main of income by starting their own coaching business at an earlier stage. This allows them to choose when and where to coach in their future years.

The We Make Footballers franchise network is made up of people with a range of coaching experiences – from non-coaching franchisees to RTC and Academy Level Coaches.

We recently caught up with one of the franchisees:  24-year-old Coach Amir, owner of the WMF Beckenham franchise.


When and how did you start coaching?

Coach Amir: I have been coaching for eight years since the age of 16. I started at Lewisham Youth. At this point I had no qualifications or experience, so I volunteered and became the U8s team assistant coach whilst gaining my FA Level 1 Football Coaching Badge.

As the months went by, I started to learn how to deal with the children’s energy and improved my child management skills.

What qualifications have you gained?

Over the years I have built up my coaching badges. I gained my FA Level 1 at 16 years old, my FA Level 2 and Youth modules before turning 20. Every year I attended a range of on and offline football coaching courses, read coaching articles and subscribed to blogs to stay relevant.

After college, I got to complete a degree in coaching science. It was a great addition to my qualifications, but, I would always say that qualifications paired with experience is the best way forward.

What levels have you coached at?

I’ve been very fortunate with all the different opportunities I’ve had in football. I’ve been able to coach at different levels, age groups and teams throughout my career.

I spent two years at my local grassroots club working with U8s team, before joining Little Foxes as a Head Coach. The role taught me the importance of fun and individual development.

Next, I joined Croydon FC as Manager of the U15s, where I was able to make coaching my lifestyle. I stayed with the team until they reached the U21s group.

Arsenal FC development centre then offered me a ten-week contract with the U10s team, which took my coaching journey to the next level. At the end of my contract I was offered a role as the U8s advanced centre coach (Pre-Academy).

I spent the next two years at Arsenal, coaching in their Italian Development Centre. One of the biggest moments of my career followed, when I was offered the position of Head Coach at the Arsenal Academy in Morocco. I coached there for six months!

Why start your own coaching business?

After my experience in Morocco, I felt like I was ready for something different. I always wanted to start a business of my own and knew I had to pursue my passion.

I feel very lucky to be working in an industry I’m passionate about and which has so much potential.

I’ve started my franchise on a part-time basis. My goal is to go full-time in football with my business by the end of my first year!

Why did you choose to start a franchise with We Make Footballers?

I came across We Make Footballers when I was researching how to start my own football coaching business. Their franchise offered weekly training, camps, school training and other services for children aged 4-12 of all abilities with the goal of helping them become the best they can be.

After speaking with CEO Sean Conlon, I was very impressed with their structure and loved their philosophy. The franchise opportunity meant I would get support from the Head Office to help me run the business side of things.

In June 2018 I signed up to WMF and launched my own franchise. I now have over 60 children attending my weekly training!

So far it has been an amazing journey. I am extremely excited to see what the future holds for my business! One thing I am sure of is that children will create fun and unforgettable memories at our training sessions. I’m making a positive impact on football in my area everyday and help children and families enjoy football!

A Franchise For Passionate Individuals

Everyone has a different coaching journey. We have seen individuals with varied amounts of experience from FA Level 1s to UEFA A Licence become successful with our franchise model.

Starting your own coaching business as a franchise provides you with a proven business model, marketing strategies, booking and sales software, and ongoing support to help you achieve your goals. Take a look at the We Make Footballers Franchise Opportunity to see if starting a business is the next step for you in your coaching journey!


Why Coach for a Living

Acceptance, respect, fulfillment and working in a sport that you are passionate about – what more could you ask for from a job? Becoming a football coach is an intensely fulfilling job which will present new challenges and have life-enhancing benefits, impacting you on a daily basis. Whether you are at the start or accomplished in your coaching journey, it is always beneficial to confirm why coaching is the right fit for you.

Start with the Why

Passion, fulfillment and purpose have been identified by hundreds of entrepreneurs and experts as the key ingredient to a successful career. Simon Sinek, the best-selling author of ‘Start with Why ’reminds us that we must start with the “why” when it comes to what we do, this short video provides a short master class on the “why”. As humans, we are programmed to become more engaged when we are involved in something we actually enjoy, care about or have an interest in. This impacts our work and how we communicate with the world. 


Find your Why in Football

Football is a very fortunate industry in which there are so many enthusiastic people that make the “beautiful game” their lifetime passion and interest. Amongst the hundreds of playing styles, coaching philosophies, teams, club missions – it can be hard to determine where exactly you stand as an individual and how you want to contribute to football.

Here is an example from We Make Footballers, showing our “whys” – it’s what makes us get out of bed each morning with the same passion and enthusiasm for football:

1 – To contribute to England becoming the best footballing nation, creating a better football experience for all and resulting in a world-cup win.

2 – To enable individuals to work in an industry that they love whilst achieving financial fulfillment and creating positive change in their communities.

The Capital Gain of Coaching

Now that we’ve worked on the “why”, we are able to pinpoint our purpose and passion for a career in coaching and the beautiful game! Sinek stressed finding our passion and purpose results in more effective communication which has a critical impact in selling your product or service. Knowing your “why” makes you stand out from the crowd and will develop you as a businessperson.

When you see the word capital, your initial reaction may be to question the financial reward in coaching compared to other jobs. Indeed, a vast number of coaching roles in the UK are voluntary and this plays a vital role in our football culture, game and identity. However, although football is a “passion” or “interest” for most, it should also be able to provide viable careers and jobs for individuals that are committed to the game.

Many coaches that get paid for their work are self-employed which means that the number of working hours they complete directly impacts their pay and results in a variable income or stability in the job.

Becoming a reputable 1-2-1 coach can lead to making a good living and this can be achieved through experience, qualifications, courses, hard-work and determination. Another option is starting your own football coaching business which also has the benefit of allowing you to become your own boss. Although this is a competitive industry, developing a business would give you a better chance at generating more financial security and having more of a say in the amount/type of work that you do each day.

Guaranteed development

Strong connections, care for the well-being and motivation of the players or team that you coach become part of your everyday life. As you impact players, teams, parents and communities with your work – you will gain personal development and fulfillment in exchange. In guiding the players or team that you coach towards developing their physical capacity, technical ability, social skills and psychological process you will see your personal skills climb in the same positive trajectory. This elements that make up the job of being a coach assist you towards greater personal growth.

The beauty of coaching and the game is that if you are driven then there is always room for personal development and growth. Some of this comes down to your daily activities through exposure to new challenges, age groups, different communities, teams, courses, coaching environments, events…

Another element which guarantees you the opportunity to continually work and improve on your craft is the ever-changing landscape of football and the game. With new players, managers, coaching methods, technologies, qualifications and studies – there is always more to learn in football!


You will feel IMPORTANT

When you see positive results in the players that you coach or when parents convey thankfulness to you, it is near impossible to not feel self-fulfillment and happiness. A goal for many coaches is to help develop a positive relationship between the player and football which hopefully sees them being involved in the game for as long as possible.

Whether you are coaching park footballers, grassroots footballers or professional footballers your job is important and critical in helping players become the best that they can be.

Find the right fit for you

We Make Footballers offer a number of coaching and franchise opportunities across the UK that guarantee development and personal growth as well as becoming part of a footballing movement impacting meaningful change.

If you are looking for a different opportunity in football, then we’d recommend heading to your local FA website to search for jobs and courses in your area.

It is fair to say that the majority of people in football aim to improve the football experience for everyone involved. This is why it is a fantastic job and career path as it provides fulfillment, network, growth, development and passion in your work.

Our coaching roles vary in responsibility and locations with We Make Footballers, we wish you the best of luck in your coaching journey!