Why you shouldn’t be scared to start your own business

One of the biggest hurdles that you have to overcome when starting your own business is fear. Leaving a comfortable – if boring – desk job and taking the plunge by going it alone with your own business is a scary proposition and it is fear of failure that will often prevent us from being brave and chasing our dreams.

At We Make Footballers, we understand those feelings – after all, we’ve all been there ourselves. That’s why we’ve tried to make starting your own football coaching franchise business as easy as possible by attempting to alleviate the fears that plague every person considering a move into entrepreneurship.

Here are some of the reasons as to why you shouldn’t be scared to start your own business.

A franchisor will help you win customers

One of the biggest fears that comes with starting a new business is how exactly you are going to attract customer to keep you in business. That’s understandable as you’ll be entering a potentially crowded marketplace without brand recognition or reputation. It can also be hard for new businesses to create a brand and marketing strategies from scratch.

An easy way to cut out the difficult first stages in business, is joining an established one. This can be done by choosing a franchise. You’ll be operating under a name that already has brand recognition and reputation, meaning that you don’t need to worry about earning it – potential customers will have more trust in a nationwide company, meaning they’ll believe in your ability to deliver a top quality product.

Most franchisors will also have proven marketing and sales processes that generate new customer leads, it’s common for franchisors to support franchisees as much as possible in these areas. Remember, the franchisor is not successful unless you are – this means they are invested in helping you achieve your business targets.

You will be taken seriously

Many prospective entrepreneurs worry that they won’t be taken seriously. They are concerned that by entering a marketplace that they are unheard of in, they’ll be treated as a joke or somebody who doesn’t know what they are doing.

Yet it isn’t particularly hard to prove you are a serious player. You clearly know the business you’re entering, otherwise you wouldn’t be doing it. That instantly gives you some respect and credit from the public who will take you seriously. Not to mention the fact the people respect the fact that you have been brave enough to start your own business.

You can give yourself a further boost in that regard by picking up endorsements and building a network in your community. These don’t have to be particularly hard to come by if you can find ways to partner with respected companies in your field or if you become part of a franchise which already holds name recognition.

The workload isn’t unmanageable

Running a business, marketing it, dealing with finances, opening and closing deals with contacts – it’s no wonder that many people are put off the idea of going it alone because of the sheer workload involved.

While it might seem daunting at first, with the right support network it doesn’t have to be. Getting experts on board help to manage the load and offer guidance can make a real difference to your chances of success. A key tip for success is outsourcing your most time consuming tasks and working with specialised subcontractors for certain areas of the business.

This is one area in which franchising excels. We’ve already mentioned how a franchisor can help win you customers, but they can also offer expertise through full-time support managers who will be on hand to answer any questions and help with the administration side of the business.

It’s one of the best ways to build a legacy and become financially fulfilled

Money makes the world go round and ultimately, whether you decide to set up your own business will often come down to whether you believe it is going to be a success financially.

If you put the work in and set your business up correctly, it will be. Having the right support network around you will keep you on the right path and then it is just a case of settling back and enjoying the ride as much as possible.

There will always be a sense of fear when it comes to starting a new business, just as there is a fear of anything unknown. But you shouldn’t be scared of starting your own business. As Franklin D Roosevelt once said: “the only thing we have to fear is fear itself”. If you are looking into starting your own business, why not consider the franchise model? Check out the benefits of running a franchise business!

Why England is the best country to run a football coaching business

Football is the most popular sport in the world. According to FIFA, there are 265 million players actively involved in football around the world, representing four percent of the planet’s population.

All of those players have to start learning the game somewhere and for the vast majority, that will be in football coaching courses. That means that the commercial football coaching business is a booming one and, as a result, it’s an area in which people are quickly discovering they can make a living from the sport they love on a full-time basis.

Coaching businesses run in England have long benefited from football’s place as the country’s national sport and their popularity only looks likely to increase over the coming years. They are also becoming increasingly relevant to the Academy structure, generating players and the next generation of professionals.

Here are three reasons why England is the best country to run a football coaching business.

Football is becoming fashionable again

The years between 2006 and 2018 weren’t great for the English national team as they fell out of favour with vast swathes of the nation. There were ritual humiliations in national tournaments and a sense that a lot of the players representing the country where more interested in money than anything else. That disenfranchised a lot of people.

All that changed though thanks to Gareth Southgate and England’s performances at the World Cup last summer. That unexpected run to the semi finals in Russia prompted the country to fall back in love with a new, young national team who connected with the public. That new connection was shown in the celebrations across England with each passing victory and the pride shown in their achievements.

It’s also made football fashionable again. There is a real feeling that over the course of the next few years, this side under Southgate could go onto achieve something special and if they do, then football’s popularity is going to increase and more and more children are going to want to play the game. A boom time is coming and in 2022 the World Cup may be “coming home”!

Women’s football is about to explode

All of that interest in the men’s team could pale into insignificance compared to what is happening with women’s football. The Women’s Super League is a now a fully professional, fully funded league with broadcast deals, sponsorship and increasing standards. After years of hard and unrecognised work, the UK football environment for girls and women is finally growing.

England’s Lionesses meanwhile continue to grow in popularity. Over six million watched their opening game against Scotland at this summer’s World Cup in France, which was six times the number who tuned into the men’s Nations League clash with Switzerland a few hours earlier.

Players like Steph Houghton, Millie Bright, Lucy Bronze, Fran Kirby and Nikita Paris are becoming household names and as a result, we’re seeing more and more young girls signing up for football coaching. The days of the sport being 95 percent boys and five percent girls are over. England is a leader in the Women’s game and we hope to see this fantastic work continue, not to mention perhaps WIN the World Cup this summer in France!

That means the pool of talent to coach is going to grow significantly as many more girls see football is a credible hobby and because of professionalism, a possible career. Football coaching businesses in England are going to be at the forefront of this revolution over the next five to 10 years, hopefully, doubling their market of players.

Sport Facilities are improving

You might read that it is all doom and gloom with council-run football facilities falling into disrepair because of local government funding cuts, but the opposite is true of private facilities with the FA handing out more money to improve the standards of club’s facilities up and down the country.

The major change over the last five years has been the increase in the number of 3G pitches and Astro training pitches. These facilities allow football to take place across the year, eliminating the prospects of cancelations which are often brought on by England’s wet climate.

Another note is the rise of Futsal and number of players taking part in the indoors fast paced 5 a side version of the game! This means that the public attitude towards football is improving and becoming more open-minded as to playing it indoors and outdoors.

Whilst the country still lags behind the likes of Germany in terms of 3G pitch numbers, the FA have committed into turning more grass pitches into artificial surfaces. Many schools and colleges are also constructing their own facilities. That’s good news for coaching businesses who wish to operate outdoors all year round.

All in all, there are an increasing amount of positives that make England the best country to run a football coaching business in! Football is deeply ingrained in our society and DNA, it is something widely celebrated and that we hope more and more of the nation will take part in. All these factors will help us become the best footballing nation in the world and one day, win a world cup!

What can I do alongside my football scouting career?

If you’re already involved in football through scouting, then chances are you’ve got a lot of the skills needed to succeed in other areas of the game. So why restrict what you do to watching football, looking at players, identifying talents, creating player pathways and filing reports on oppositions? How can you go full-time in football?

Here are some other roles within football that you could take on in addition to your duties as a football scout – because who doesn’t want to devote more of their lives to the beautiful game?

Performance analyst

Whilst your scouting role involves watching and judging the talents of players and oppositions, a performance analyst goes much deeper in terms of what they look at with the focus on breaking down every single play from a game involving either the club you are employed by or that of an upcoming opponent.

This could be for the purpose of showing an individual player what they did or didn’t do correctly in their last game. It might be to help them deal with the threat offered by the opponent they’ll be in direct opposition against in the next game.

The coaching staff may wish to analyse set pieces. They might want to know if there is a weakness they can exploit, such as a defender who struggles under high balls or a midfielder who is often ponderous in possession and could thus be pressed into a mistake.

Performance analysts can play a huge role in not only preparing a team for what is to come, but also helping make a difference to their chances of victory. The technology used isn’t that much different to that of a scout either, with tools such as Scout7, STATS and data complied by Opta being the programmes of choice.

This area of the game is growing at a fast pace as more and more clubs are replicating the Performance Analysts departments seen in the Premier League. There are also an increasing amount of online and University courses to help you retrain.

Youth coach

If you are already working as a scout, then you’ll know the attributes that young players need to succeed in the game – after all, you are looking for them on a frequent basis. That makes you perfectly equipped to branch into youth coaching.

Not only will you be teaching youngsters the basics of football, but your knowledge and enthusiasm for the sport has the potential to transform their lives and prospects of making it as a semi-pro or professional. In addition to finding the best talent in your scouting role, you’ll also be creating the best talent at the same tie through coaching.

To become a youth coach, you’ll need to gain the necessary qualifications and clearances but seeing as you are already involved in football, that shouldn’t be a problem. You may even already hold them.

Becoming a youth coach is the first step on a coaching path that could lead you to take on duties as an academy coach at a professional club, and the sky really is the limit from there.

Run your own football coaching business

If you want to coach young people and create your own legacy through it as your own boss, then you could combine your football scouting career with running your own football coaching business. You’ll be building your own football empire, creating pathways for players, improving your community and scouting from players on your doorstep!

Running your own coaching business is the perfect job that can go hand-in-hand with your duties as a scout.

With your own weekly sessions coaching from 200 to 600 players, you’ll be gaining access to a whole host of young players, some of whom might possess the talents to progress to an academy and who you could therefore recommend.

If you think that running a football coaching business alongside your career as scout is the right option for you, download a brochure to take a look at the We Make Footballers franchise opportunity. Many of our existing franchisees run their business along their scouting career and have found it to be the perfect fit!

5 skills needed to be a great coach

It’s a question that most football coaches will ponder on a regular basis – what are the most important skills needed to be a great coach?

There are the obvious ones, such as the ability to coach improvements in the players under your charge and knowing how to recognise and develop talent. These are what we call the hard skills, the ones that the necessary coaching qualifications, study of the game and experience can teach you.

There are many other important skills to becoming a great coach will come from the mental side and social side of the game that can be a great asset to your coaching potential.

Have a look at these five skills that will help you become a great football coach

Patience and perseverance

Unless you are working with a Lionel Messi or a Cristiano Ronaldo, then you need to have patience to be a great football coach. Different players learn and pick up skills at different speeds and in different ways. Some will excel in technical areas such as shooting, ball manipulation or passing whilst others will impress in learning positioning, work rate, team leadership and the tactical side of the game.

Because of this, the best coaches are the ones with the patience and perseverance to help a player develop in any area of their game. It could take weeks for you to teach a young player how to successfully produce a Maradona turn, it might need a period of months to get another comfortable with using their weaker foot or that you coach a player to start communicating in football.

All of the examples above require patience and the ability to coach the player in a learning style that they understand and react positively to.

A great coach will get that player there eventually though, and the feeling of reward when they finally master a skill you’ve been working on for a long period of time is one of the best that you can get as a coach. There is nothing better than seeing patience and perseverance triumph.

Communication with players

You could be the best football coach in the country with the best footballing mind on the planet, but none of that will matter if you can’t get your ideas or feedback across in a clear manner which your players are able to understand. That’s why communication is so important.

When dealing with younger players whose attention may wander, you need to be as concise as possible with the information, you also need to be engaging and speak in a way that they find interesting. That way, none of what you say ends up being lost in the wind. As players progress through the age groups, you’ll need to change your style in order to get across more complex information. This is a complex skill that takes coaches years to master as no player, group or age category are the same.

The best coaches will adapt the way they communicate depending on the scenario, age group or the player they are communicating with. The aim should always be to get the point across without having a negative impact on morale or motivation.

Imagination and creativity

The best coaches are the ones who are able to inspire their players, and a lot of that inspiration can often come through imagination. Thinking of new ways in which you can get your message across will keep your players on their toes and maintain high levels of motivation among them.

This might come from dreaming up new coaching practices so that you aren’t just relying on the same old routines straight out of a manual. It might come from putting yourself in your players shoes and imagining what they would love to be taught – if you’ve got a number of kids turning up in Neymar shirts, tap into their idolism of the world’s most expensive player by teaching them some of his tricks for part of a session.

Creativity is a fundamental skill to have especially when working with younger players as you will need to keep them engaged when coaching. This creativity can also feed into the playing style of your players as you have set a positive creative example.

Your imagination can help keep your players interested and increase their love of the game – and the more they love the game, the more they’ll enjoy playing it.

Positivity and objectiveness

There are always positives to take from a game or training session – even one that goes drastically wrong. The best coaches will be able to take a step back from a footballing event that hasn’t gone to plan and look at it objectively. From there, they can remain positive about it, realising that we can learn as much from our failures as we can our successes.

That’s an important message for players, too. They should never be afraid not to try something new for fear of failure; it’s better to have something go wrong and learn enough to be able to successfully complete it next time than never try it at all.

Sometimes post-match debriefs are better done on the next session instead of the day of the game to allow for yourself and the players to take time and review the game. Some coaches also do not allow parents to contact them until 24hours after the game to ensure that communications are less emotional and more objective.

Negativity is one of the most damaging feelings you can inflict on young players. It should be avoided at all costs.

Passion for your sport and coaching

No team has ever won trophies through ability alone – they have to have passion to go with it. Would Manchester City have managed to secure back-to-back Premier League titles without Pep Guardiola’s passion to be the best driving them on? Probably not – especially given that they’d smashed every record going when lifting the first of those championships.

Players will often take their lead from coaches. If you’ve got a coach whose love of the game is infectious, then it will spread through the group. By instilling a passion for football, a desire to work hard and a thirst to be the best into your players, you’ll be giving them a fire that can take them far in the game.

Becoming the best coach that you can be is a lifelong journey and we believe that coaches should be encouraged to continue their work as football has a huge impact on our society and the world that we live in. If you are passionate about coaching, helping create opportunities for players and improving your local community – take a look at the We Make Footballers franchising opportunity.

Why experience matters in football coaching

Experience is a word that is bandied about all the time when it comes to football managerial and coaching roles, especially at the higher reaches of the game.

Not having enough managerial or coaching experience can often be a difficult obstacle for new coaches to overcome in football when trying to launch a career or go full-time in football.

Why is coaching experience in football so important? Here are five reasons.

Experience gives a coach professional knowledge

Imagine if you had designs on being a scientist and straight out of school found yourself in a role in which you were expected to perform nuclear fusion. You wouldn’t have the knowledge nor the experience to do that, which could lead to disaster. That’s why those scientists trusted with such a task have spent time learning their craft – gaining the professional knowledge needed to carry out the job.

Now, nobody is saying that coaching football is as dangerous a task as fiddling with radioactive substances. But the best coaches will have professional knowledge behind them. This doesn’t mean that to be a good coach you need to have a background as a professional player, it means that you need to be committed to your craft. Completing coaching badges, volunteering, CPD events and getting involved in the game in any way that you can will build your professional knowledge and background.

Focused development can also be key to achieving your coaching goals, think about the age groups, level and environment that you want to coach in and build your experience around it.

You’ll know how to interact with players

Manuals are not enough to teach you is how to interact with your players, experience on the field is key to building this skillset. The greatest managers in the world are the greatest because they can coax the very best out of each and every one of their players and that comes from knowing which buttons to push.

You might have a player who excels when their confidence is boosted through praise and admiration. Alternatively, you may have one who is motivated more by being fired up to do better than they currently are. Carrot or stick? Choosing the right one can make all the difference.

Taking the time to get to know your players is fundamental, they are all individuals and one size does not fit all.

No two players are going to be the same mentally, just as no two people on the planet think exactly the same. Experience of dealing with a wide variety of individuals will give you the tools and knowledge you need to extract the very best out of the players under your charge, no matter what their personality type.

Learn from failure and defeats

The more experience that you have as a coach, the bigger the body of work you’ll have behind you to draw and learn from. That’s what kept Sir Alex Ferguson and Manchester United at the top for so long.

He was constantly looking back over his career at what worked and what didn’t work and was therefore able to reinvent his United team over the course of nearly three decades to always be challenging for honours.

The ability to understand who you are, recognise the journey you’ve been on as a coach and analyse your experiences will allow you to make the most of your talents.

A clear Coaching Philosophy and Playing Style

Philosophy is a word that is bandied around almost as much as experience, but the two go hand-in-hand. A more experienced coach will have a clearer philosophy about how they want to play the game and how they intend to brief their players on doing so, honed over many hours on the training pitch.

A philosophy is important as it affects everything you do, from the sessions you put on to the coaching style you use. If you’re of the Pep Guardiola possession-at-all costs mould, then your coaching will be heavily possession based. A budding Jurgen Klopp will work on fast transitions and moving the ball at blistering pace whilst those inspired by Jose Mourinho will place a huge emphasis on defending. Remember, no philosophy is right or wrong. Respect others in the game and try to learn from new coaching philosophies and playing styles that you may encounter

Even the best coaches have mentors

Perhaps the biggest reason that experience matters in football is because those coaches who have worked under or with another, more experienced coach before setting out on their own have received invaluable exposure to an individual who knows what they are doing. This individual may have an outlook that challenges or develops your own attitude to football.

The best coaches are like sponges – they absorb ideas from anyone and everyone around them. A coach who has been mentored will therefore have picked up knowledge, ideas and experience that you can’t get anywhere else. They also remain objective and are focused on finding the best formula for their team.

Every great manager talks about a mentor whom they worked under and learned from. Mourinho was a translator at Barcelona when he picked up all the tools that would turn him into one of the greats from Sir Bobby Robson. Guardiola had Johan Cruyff at the same club. Going back a few years, Liverpool’s great dynasties of the late 1970s and 1980s were based around the famous Anfield Bootroom, each new manager being appointed internally having learned from the success stories that went before them.

If you’ve already worked with a successful coach and can take their ideas forward and combine them with your own, then you’ve got a far better chance of being a brilliant coach yourself. That’s why experience can make all the difference.

If you’re looking to build your coaching experience and go full-time in football, creating a viable football coaching business is perhaps the right move for you!

How to promote your football coaching business

Promoting your business

Football, It’s fantastic to be working in an industry that you are passionate about and this often leads to
the motivation to succeed in business. There are thousands of “soccer schools” across the UK
run by large companies, clubs, franchises or independent sole traders. What these all have in
common is that they are providing football coaching as their product.

Promoting your classes and business, whether you are just getting started in business or more
experienced can be a challenging thing to do. This post puts together a list of ideas to help you
promote and market your football coaching business.

Competitors: What other soccer schools are in the area?     

Football and childcare are some of the most competitive industries with companies, clubs,
franchises and sole traders all providing football coaching and therefore competing for
customers. You will need to know all about the local football scene and where players are
getting their coaching from.
By now, you may (or may not) know what your target market is. We recommend starting with
the basics and conducting a competitor audit in your local area. Try searching “football coaching
near me” to see who your competitors are and create a spreadsheet with notes about each one.
By doing this, you will gain an insight into your competitors.

Try to find out:
● what their coaching style is and how they attract players;      
● what they are doing well;
● what you can learn from them;
● days to avoid running classes on;
● how they market their business.

Doing a competitor analysis or audit can be helpful in the growth of any business. It’s always
important to stay in the know of your local market so we recommend performing these every 6
months. This research will also support any business loan applications you may be looking to
submit in the future, so it’s a great idea to keep this business research saved.


Promoting your Football Business Online

Nowadays, having an online presence is a must, even for local businesses. Most potential            
customers will type into google whatever they are looking for instead of going down to the local
community centre for advice, waiting for a leaflet to come through their door or walking around
town looking for a service. A simple google search offers the customer their local options within
seconds and there are some very simple things you can do to get online.

It’s a great idea to setup social media accounts for your business and post regularly. By using
hashtags, location markers and captions relevant to your football coaching business and local
area, local people will start to see your postings in their feed. Remember to be direct with your
current clients by asking if they follow you yet to increase your reach or if they will leave a
review to boost your profile and online ranking.

Producing content such as blogs on your website is also a great way to engage with your
current customers and attract new/potential customers. By creating valuable and insightful
content that people find useful, you will generate valuable customer engagement.
Remember, the football coaching industry is extremely competitive, using your online resources
is a key way to beat competitors and attracting new players from the start.

To find out more about the approach our Franchisees have to take towards online marketing, and in particular their social media, then take a look at this interview with Coach Russell, our WMF MK Franchise owner.

Advertising your Coaching Service Offline

We believe that local businesses can have a fantastic impact in their communities by being
active and engaging with the local area. This can be done in many different ways, from
volunteering to school talks to leafleting.

By increasing your presence in the community, your football coaching business will gain traction
and create conversations. Ever heard of “the power of word of mouth”? Have a think about what
you can do in your community to make you and your football coaching business stand out! This
will play a huge role in the success of your business -as more people recognise your brand,
make recommendations and review your services, you will increase your presence in the area.
It is important to remember the power of “brand advocates” (clients, coaches or players who
love your business and actively promote your services in the area), so always ensure you are
taking great care of your existing clients and your community.

The essentials of Marketing your Football Business

Promoting a football coaching business can be a challenge as each local community is different
and attracting new players is a challenge. It may be that specific forms of marketing and

promotion work best, but it always important to continually analyse the return and effectiveness
of the work you are doing. Competitor analysis is undoubtedly the best place to start. The online
and offline strategies above are some starting points to create quick promotion of your business
in your local area.

We Make Footballers are a nationwide, innovative football coaching franchise that has been
running for over 10 years. Our mission is to improve the football environment and experience for    
all to help England become the best footballing nation. The second part of our mission is to
empower passionate individuals to work in an industry they love, whilst achieving their financial
goals and positively impacting their communities. Whether you decide to launch/continue your
football coaching business with us or without us, we hope that you can help us work towards our
mission and improve football for all.