Football business opportunities: Investing in a football franchise

Football business opportunities: Investing in a football franchise

Football is big business. The most popular sport in the world provides many business opportunities for passionate individuals to combine their love of the game with the chance to make money.

Contrary to popular belief, it isn’t an industry that is reserved for sheiks, oligarchs and those with seven or eight zeros to the funds in their bank accounts either. Business opportunities in football exist far beyond owning your own club or being a wealthy benefactor, neither of which will help you improve your financial situation anyway.

No, if you want to make money from the beautiful game at the same time as putting something back into the community, then there are other ways of doing it. One of the most increasingly popular methods is through a football coaching franchise, such as those run by We Make Footballers.

Here’s why investing in a football franchise is a brilliant business opportunity.

Coaching franchises are becoming big business in football

Let’s start by looking at franchises in general. Over the past four years, franchises in the United Kingdom have seen a 10 percent growth in numbers. There are now approximately 1,000 franchise systems in operation in the country employing over 620,000 people and contributing £15.1 billion to the economy.

When you combine the success of franchises in general with a sports industry worth an estimated £23.8 billion, then it isn’t hard to see that this is an area in which there is plenty of money to be made.

As football continues to grow in popularity, so do the number of children looking to hone their skills by signing up for coaching academies such as We Make Footballers. Women’s football in particular is providing a surge of interest thanks the Lionesses’ summer run to the World Cup semi finals coupled with the FA’s aim of doubling female participation in football by 2020 as more and more girls are starting to take up the game.

With Wembley Stadium sold out to watch Phil Neville’s side against Germany in November, Women’s Super League fixtures attracting record crowds in venues like Stamford Bridge and the Etihad Stadium and the likes of Steph Houghton and Lucy Bronze becoming household names, this is an exciting time to be looking at football franchise opportunities.

Investing in a football franchise gets you onboard a business with a strong reputation

You might be wondering why, if you’re going to look for a football business opportunity, you shouldn’t just set up your own company from scratch? Well, when it comes to the business of football, reputations carry more weight than they do in other sectors.

At professional level, people view themselves as more than just customers of a particular brand. They are attracted to a club based on factors such as success and reputation much more than locality; why else are there so many Manchester United supporters based in the south of England?

The same is true when it comes to football businesses further down the pyramid. If a parent is looking for the best options when it comes to helping their children take the first steps in what they hope will be a bright future in football, then more often than not they’ll select the football coaching academy with the most success stories and the best reputation.

By becoming a franchise owner rather than attempting to start from scratch, you take on an already established reputation and image. That cuts out the lengthy and costly process of building a name for yourself, which can often take years.

You’ll also be taking on proven management and work practices, which is a big help given how unique the football business is.

A football franchise business can improve lives as well as make money

Despite the example that is often set by the Premier League and top level players, the football business is about much more than making money. Nobody is going to invest in football or set up their own business in order to fail of course, but football goes far beyond the numbers as it can be a vehicle for real change across the country.

By setting up a coaching franchise, you can help give kids the chance to play the game in a way they might not have had before. That in turn creates opportunities for them to become better people as well as players, something which We Make Footballers pride themselves on.

The likes of Raheem Sterling and Kyle Walker credit football and their coaches for ensuring that they didn’t fall into gangs or crime. And while not many players will go onto achieve what those two have in the game, a football coaching academy keeps children off the streets, gives them somewhere to go and offers them a focus in life.

If you’re a businessman or woman who has always dreamed of owning a business which offers opportunities for people to genuinely change their lives, then football is one way to do it. The sport is about much more than money at the end of the day, which is why the football business is so appealing to so many – with coaching and franchising one of the best ways to get involved.


Where to get football coaching resources

Where to get Football Coaching Resources


Football is a sport that is always evolving and that means that as a coach, you need to stay ahead of the curve. The best coaches are those with their fingers on the pulse, who have a wealth of football coaching resources and who are constantly reinventing themselves to include the latest ideas, practices and style within their sessions.

The big question then is how does a coach stay relevant? How do you know increase your knowledge level as a football coach to ensure that you are delivering the best possible sessions to the players under your charge?

Thankfully, there are plenty of football coaching resources out there, ranging from online advice to magazines to football coaching books. Here are some of our favourites which can help you as a football coach stay at the forefront of the industry.

Grassroots Football Coaches Library Online Football Coaching Resource

The Grassroots Football Coaches Library is one of the most frequently updated football coaching resources in the United Kingdom. They normally produce articles for coaches once every couple of days on subjects ranging from talent identification, how to ensure that children aren’t being over trained and ways in which you can adapt coaching sessions to suit seasonal conditions, a particularly interesting topic given the wet autumn we’ve experienced so far.

Aside from this constant flow of information about the coaching world, there are resources including coaching session plans, handbooks and the prevention and cure of injuries. GRF have a whole section devoted to the best ways in which football coaches can help their players abide by the FA’s Respect campaign.

They even provide guidance as to how to run your own football tournament as well as offering the opportunity to take part in their own competitions held at professional venues including Stamford Bridge, the Bet 365 Stadium and St George’s Park. In terms of an online football coaching resource, you’d be hard pushed to find anything better in the world than GRF.

Pep Guardiola Attacking Tactics – by Athanasios Terzis

The full title of Athanasisos Terzis football coaching book which focuses on the methods of the Manchester City boss is Pep Guardiola Attacking Tactics Tactical Analysis and Sessions From Manchester City’s 4-3-3. Essentially, it’s a football coaching resource that is based solely on Guardiola and how he built and coached the first ever English team to win the domestic treble. Terzis analysis of Guardiola’s 4-3-3 which also delivered the first back-to-back Premier League titles for a decade has been broken down into 12 full training sessions for coaches to implement, featuring 70 different practices and variations.

At its most basic level, the book aims to help coaches run training sessions which teach the importance of possession, how to create space and impart the technical ability of some of the best players in the world. For the more advanced, it looks at some of Guardiola’s innovative football coaching ideas such as inverted full backs, false nine and 10s and how Manchester City’s 4-3-3 is designed to overcome any opponent lining up in any formation.

You’ll struggle to find a more comprehensive football coaching resource that focuses so brilliantly on the greatest manager of our times.


Four Four Two Performance Centre – Magazine and Online

While many magazines fall by the wayside as we increasingly live our lives online, the ultimate footballing monthly in Four Four Two continues to be strong. Packed with fascinating player interviews, features on quirky footballing incidents from the past and a look at the sport from around the world, it remains a must by each month for football fans everywhere.

As well as all that, Four Four Two also happens to be an excellent football coaching resource. Each edition features a section called The Performance Centre in which different professional players and coaches offer advice on aspects of the game.

One month you might have Olivier Giroud talking about how to lose your marker in the box, Jordan Pickford going through drills to improve reaction time for goalkeepers and Arsene Wenger talking about the attributes that would make a Premier League manager sit up and take notice of a young player. The next, three different stars talk about three different subjects. The breadth and depth of knowledge is outstanding.

As such, the Four Four Two Performance Centre offers a wealth of football coaching resources. If you aren’t a subscriber, they post their best bits online too on the Four Four Two website, although the magazine really is worth a fiver of your money every month.

Living on the Volcano – by Michael Calvin

Okay, so this isn’t actually a footballing coaching resource but its still essential reading for anyone who harbours hopes of becoming a manager or coach within the game. Author Michael Calvin gains unparalleled access to the lives of some of the UK’s leading football managers such as Eddie Howe, Garry Monk, Mark Hughes, Alan Pardew, and Aidy Boothroyd.

The result is a fascinating book that looks at the dedication bordering on obsession that it takes to become a top football coach. The coaches stories are interwoven as they all talk candidly about their routes to the top, what day-to-day life is really like when presiding over a budget of millions and how the beautiful game can sometimes turn ugly despite which, their love for it never diminishes.

Never before has there been a study quite like this one into what makes a modern-day manager tick. And that makes it vital reading for every coach out there.

Coaching Techniques all coaching resources

Football Coaching Techniques

As a coach, what football training technique you employ in your role can have a huge impact on your player’s development and their enjoyment of the game.

Every great manager has their own soccer coaching methods and every individual player will respond in different ways to different training styles.

We’re going to take a look at three of the most popular football training techniques, their pros and cons, the success that they’ve delivered in the professional game and how you might be able to use them in your own coaching career.

Authoritarian Coaching

An authoritarian style of football coaching works on the premise that the coach always knows best and what they say goes. In terms of youth coaching, it’s comparative to how a stricter teacher treats the children in their class in school. Because football is a team game, discipline and control are both important and an authoritarian coaching style can still help in both of these traits into players. Jose Mourinho has employed this football training technique to great effect throughout his career, drilling tactics and improvement into his players mercilessly in order to help them overcome the opposition. Mourinho has clearly enjoyed success from this coaching method, but it’s also one of the reasons that he hasn’t lasted beyond a third season in any of his managerial roles. Players become tired and drained very quickly when they’re being controlled to such a degree, so although an authoritarian style can deliver short-term results, over a longer period its impact is negligible. For younger players, this can also have a damaging effect on their long-term progression and even make them fall out of love with the game. When it comes to youth football training techniques, an authoritarian approach is one best avoided.

Democratic Coaching

A democratic style of football coaching is the polar opposite to how the authoritarian coach operates. Players are encouraged to share in the decision making, taking the lead on what sort of training drills they wish to do and how they should react in certain on-the-pitch scenarios. Think back to that night in Nice during Euro 2016 when England were embarrassed by Iceland. One of the most striking images was the way in which Wayne Rooney, Dele Alli and the rest could be seen looking hopelessly towards the bench as they struggled to come up with any ideas of their own to overcome a rigid Iceland defence.

Democratic coaching is designed to help players become more independent by encouraging them to think for themselves.This approach lends itself to producing more creative players who can work a way out of difficult situations without needing to be spoon fed instructions by their coach or manager.

This is what Pep Guardiola does so well. Yes, his players are all technically superb and he can often be seen on the edge of his technical area pointing and waving his arms in the air in a desperate attempt to get instructions across.

But his Barcelona, Bayern Munich and Manchester City sides have all been so dangerous because they out thought as well as outplayed the opposition. That’s the sort of players that a democratic coaching style produces. There are pitfalls to a democratic approach, however. Giving young players such a level of control can be dangerous, especially as they do need to understand that with freedom comes responsibility.


Casual Coaching

Casual coaching is perhaps a misleading title for our third and final football training technique, as it’s in fact all about making the game fun. There’s a certain school of thought that runs along the lines of if you employ a soccer coaching method that prioritises enjoyment over anything else, you’ll produce a happy collection of players which will eventually lead to a successful team.

This management style works in two ways. Firstly, players learn more and improve at a faster rate if they’re doing something they enjoy. Secondly, a strong team spirit brought about by a happy environment can help a side reach new heights.

Jurgen Klopp’s football coaching style has been put down as 30 percent tactics,70 percent team building. The Liverpool manager believes that turning his team into a family who would run through brick walls for each other is the best path to success and he goes about trying to achieve this by making football fun.

It can be seen as a risky coaching style; if you’ve got individuals who are lazy or become too casual, then you might find that individuals never progress because there is no incentive to do so. But if you can create a fun environment which is also challenging at the same time, then you’ll be employing a coaching method which allows young players to both thrive and enjoy their football.