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BUILD
Your
CLUB.
OWN
YOUR MARKET.
CHANGE
US SOCCER.

Forge your soccer legacy

Transform young lives while building a meaningful business that turns passion into purpose across the United States.

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About THE FRANCHISE

Building Confidence, Character, and Community together.

Since our first academy in West London, we've helped franchise owners build coaching businesses in four countries.
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Our model combines expert coaching, a structured training programme and the joy of seeing children fall in love with the game. Whether you're a coach, a parent or an entrepreneur, our team supports you every step of the way.

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Your Own Soccer Empire - Backed by a 4.8-Rated Soccer Coaching Brand

You'll get full coaching and business training, automated marketing tools and access to our international network of franchise owners - a purpose-driven business you build yourself.

Featured in & Partnered with

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15 Years of Soccer Coaching Excellence
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Live Metrics
Data-driven development across our network. We track success not just in goals, but in growth.
US Franchises
10
Franchises currently operating in the United States across 7 states.
Active Customers
14k+
Current players we train weekly in our academies worldwide.
Trustpilot Reviews
4.8
/5
Reviews with a 4.8 Trustpilot score from verified parents.
// Franchise
What You Get When You Join
We don’t just help you coach. We deploy a proven infrastructure to help you build a lasting, scalable business.
Explore our franchise benefits
Operations
Proven Business Model & Systems
Run your academy on our tested operating model, built to grow with you.
Training
Personalized Training & Mentoring
Coaching education and one-to-one business mentoring from our team.
Marketing
Centralized Marketing Campaigns
Central campaigns that send enquiries straight to your booking system.
Support
Defined Territory & Growth Support
Build your business within a defined local territory, with strategic mapping and support from our team.
Partnerships
National Partnerships & Scouting
Unlock doors for your players with our network of professional clubs and youth development programs.
Tech
Tech Stack: CRM & Booking App
Full access to our proprietary software to manage bookings, payments, and player development.
Financials and Funding

Investment paths for aspiring soccer coaching entrepreneurs

The franchise fee is $17,500 for a territory containing at least 15,000 children aged 4-12, or $30,000 for a territory containing at least 30,000. Estimated total initial investment: $31,199-$53,000 (see FDD Item 7).

Financing is available, subject to approval, for up to 50% of the initial franchise fee over three years, with a $4,000 financing charge.

Success Stories
Voices from the Field
"The training gave me a strong foundation and I've felt supported throughout the whole process. The team is responsive, proactive, and genuinely invested in helping me succeed. I'm excited to grow WMF in Orlando and grateful for all the support so far."
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Farris Hussein
Academy Director, Orlando
"My experience with We Make Footballers has exceeded expectations. The seamless synergy between the UK and US teams, along with Sean's support, ensures long-term success. The soccer methodology they employ is exactly what the American market needs. I am excited about the future and the legacy we are building together in Miami."
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Peter Dare
Academy Director, Miami
"From the very beginning, a high level of support has been provided for daily operations and marketing. The business blueprint is clear and ready to be applied. WMF actively helps its franchisees to succeed. What started as a part-time venture quickly became a full-time occupation with the goal of establishing multiple territories."
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Raphael Roumain
Academy Director, South-Dade

Raphael is sharing his experience of getting started. For anyone joining us today, our current US franchise agreement calls for a full-time commitment, with the business personally managed by the franchisee or, for company franchisees, an Operating Principal or trained manager.

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Technology

Marketing and technology, built in

We provide state-of-the-art digital tools and marketing strategies to help you grow and manage your soccer coaching franchise.

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  • Digital booking and management system

  • Targeted local marketing campaigns

  • Performance tracking and analytics

Find out more
Support

Training and ongoing franchise support

We train you before you launch and support you after, with marketing resources and ongoing development.

Collage of posts from We Make Footballers featuring a black-and-white action photo of footballer Michael Olise, a smiling girl with the words Play Maker, a player spotlight of Jessie Parker, and motivational text about making better leaders and teams.
  • Professional coaching curriculum

  • Advanced marketing and tech platforms

  • Continuous learning and development

Find out more

“The training gave me a strong foundation and I’ve felt supported throughout the whole process. The team is responsive, proactive, and genuinely invested in helping me succeed.”

Farris Hussein, Academy Director, Orlando

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Franchise success stories

Real stories from our franchise owners

Hear how our franchise owners transformed their passion for soccer into successful, thriving businesses across the US.

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What Makes We Make Footballers Different From Other Soccer Programs

Not all youth soccer programs are the same. How We Make Footballers differs from traditional rec leagues and pay-to-play clubs.

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How to Start a Soccer Coaching Business in the US

Thinking about turning your love for soccer into a career? Here's what it takes to launch a youth soccer coaching business in America.

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Why Youth Soccer Is Booming in the United States

From MLS expansion to the 2026 World Cup, interest in youth soccer is growing across America. What it means if you are thinking of getting involved.

Frequently Asked Questions

How much can I earn?

What training is provided?

Am I limited to grow my franchise to a certain size?

How will I source my coaching team?

Make It