News
A day in the life of a franchise owner
Being a We Make Footballers Franchise owner is rewarding work that builds a long term investment for you and your family. It can be enjoyed and nurtured for years to come or built and sold to the next passionate entrepreneur.
Some of our franchisees are incredibly ambitious and are working hard to open multiple academies across many territories way ahead of their franchise targets. Some of our franchise owners are more relaxed, and enjoy meeting their franchise goals at a pace that suits their lifestyle while delivering what is required of them as part of owning a We Make Footballers franchise. Whichever speed you want to go, running a We Make Footballers franchise will always require hard work, focus and dedication.
While every franchise has their own approach to managing their franchise – we have clear and consistent processes that ensure each franchise is successfully managed. Below we have outlined a general, illustrative overview of what it’s like running a We Make Footballers franchise in the first few years of operation. After 2-4 years, should you meet your assigned targets, we expect the business to be able to support a full time franchise manager who will operate the business on your behalf. The overviews listed below would then pass into their job role, and your role would be simply to oversee their development (or setup new franchise locations in new territories further increasing your income streams).
Daily Tasks
Each Day a franchise will login to their Parent Area dashboard and review the health of their business. They will survey the growth of their business and check if there are any outstanding alerts, such as overdue payments or customer enquiries, that they need to respond to. You’ll call any parents who have contacted you and understand their needs and if they would like to try a free session.
If there is a class running on the day, you will ensure that the session is setup on time and that all coaches have their lesson plans and are ready to go.
You’ll log into our project management system, Asana, and work through the tasks that have been assigned to you by your franchise support manager. This would include tasks from the weekly, monthly and quarterly tasks set out below.
You’ll do all of this from your home, or chosen workplace. At the end of the day, you’ll have time to spend time with family, unwind, read, exercise – or do any other activities that are important to you.
Weekly Tasks
Days turn into weeks, and generally your weekly tasks are your most regular and important activities. When consistently done each week they are the biggest drivers towards the success of your franchise. Tasks include, but are not limited to:
- Checking your marketing activity and ensuring (amongst many other activities we will teach you) you are paying attention to your paid search activity, you are regularly posting on social media, leafleting and generating visibility through your Google My Business account
- You’ll ensure you have a healthy pipeline of new trialists for your upcoming sessions and adjust your marketing accordingly if it is not meeting your targets.
- Messaging your customers through text, email or Whatsapp and ensuring they know of any changes to class times or about upcoming holiday camps
- You’ll check in with your customers at sessions and ensure they are happy and if so get them to provide positive reviews on your Google My Business page
- You’ll review your cash position and understand any issues in your business that need to be resolved so you can grow effectively
- Make all necessary payments required of your business and its suppliers
- Check in with the team who work in your business and ensure they know their schedule
- Where you have time, getting involved in the sessions with your coaching staff. While working on your business is your top priority – coaching in the business is a great way to learn about your product and getting to know your customers.
Monthly Tasks
Your monthly tasks are your less frequent but strategically important tasks. When consistently done each month they ensure you keep less urgent tasks on track and adjust your strategy towards the success of your franchise. Tasks include, but are not limited to:
- Check in with your local grassroots team and ensure that the relationship is solid. You’ll see if there is any support you can give them in upcoming events or with any of their players.
- Spending time working on your local recruitment strategy and responding to any job enquiries that have come in.
You’ll ensure that all your current coaches are happy and you have checked in with them to see how they are getting on. You’ll provide them the necessary tests they need to take to ensure their development. - Send email communications to your customers with useful information sent to you by head office. You’ll check in with all your customers on a personal basis and ensure that they are happy with the development and level of training their children are getting.
- You’ll review your business plan and align it to your current targets to check you are on track. If you have any questions or concerns you’ll book a call in with your franchise support manager.
- Training all staff in health and safety matters and ensuring your venues are compliant.
- Writing blogs and useful information and sharing them on your website to further boost your SEO rankings in your local area.
- Staying visible in your local community by attending events and promoting your academy through community activities (i.e. fetes, grassroot club events, public speaking etc)
Quarterly Tasks
Quarterly tasks are all about planning, measuring and reviewing your progress.
- You will meet with marketing manager to review and plan your quarterly marketing activities
- You’ll meet with the senior management team to review your business against your franchise targets
- You’ll set your next quarterly targets for your business
Annual Tasks
- You’ll attend the annual We Make Footballers conference to learn further about football coaching, the We Make Footballers business and gain inspiration from our panel of experts
- Keeping your venues on side and engaged by sending Christmas gifts to the reception and the caretakers.
- Reviewing your costs and ensuring any outgoing costs have been effectively negotiated (i.e. school venue hire costs)
- Annual healthcheck of your business with We Make Footballers senior team and setting out your growth targets for the next year
If you are interested in a lifestyle full of fun, development, and passion - then running a We Make Footballers franchise may be right for you. Contact our Sales Advisor by booking a call today.