Forget fear – why failure is something our young English players should embrace and learn from

Fear of failure has hung heavy overall levels of English football for many years. Never was it more obvious than when England reached the knockout stages of a major tournament and some of the best players in the world become crippled by the pressure, unable to deliver the sorts of performances they regularly turned out for their club sides?

England’s Golden Generation could not get beyond the quarter-finals of Euro 2004 or the 2006 World Cup. They froze against Portugal both times, especially when confronted with the dreaded penalty shoot-out, which every Englishman feared above anything else.

At Euro 2016, the fear of failure meant that England was eliminated in the round of 16 without even making it as far as spot-kicks. The underdogs of Iceland played with freedom, knowing that nobody expected them to knock out England’s millionaires.

The moment that Iceland took their 2-1 lead, England became paralysed with fear. Nobody was willing to take the risks necessary to get the Three Lions back in the game, in case their risk-taking went wrong. At a time when England needed the inspiration to deal a blow to the plucky underdogs, nobody in white was able or willing to provide it.

Thankfully, a change in the way that English football approaches and deals with fear have been ongoing for some time at a grassroots level. Whereas in the past a mistake would result in punishment, mockery, and embarrassment, now it is encouraged as something to learn from.

Creating a generation of footballers who are willing to take risks and become better as a result will ultimately mean the crippling fear that England showed against Iceland becomes a thing of the past. 

We have already seen it beginning to disappear. England played with previously unseen freedom in reaching the semi-finals of the World Cup in 2018 and then the final of Euro 2020. Players like Raheem Sterling, Phil Foden, Jack Grealish and Bukayo Saka were encouraged to take risks and express themselves on the biggest stage.

We Make Footballers want their franchisees to continue to produce a fearless nation of talent who view failure as an opportunity to bounce back. There should be no fear of making a mistake because mistakes are how we learn what works and what does not.

In all walks of life, failure is necessary for growth. Whether it be missing out on a promotion at work, being pipped on the line in a running race or failing an exam, when failure strikes, we should analyse why and learn from it. Failure is an opportunity rather than an ending.

Imagine you are coaching two young football players. One is fearless and willing to try anything. Shooting with their weaker foot, a Maradona Turn in a tight position, playing out from the back even when being pressed. 

They know that there is a chance that it might go wrong. But they know that if it does, it is an opportunity to learn. They might not hit the target but they will learn that next time, they should take a touch onto their stronger foot.

The Maradona Turn could prove to be the wrong option when there was an easier pass back up the line. And there are occasions when you need to put your foot through it rather than attempt to keep possession.

Failing in any of these given scenarios helps a player grow. Players who embrace the prospect of failure with a willingness to learn from their mistakes will ultimately benefit in the long run as they discover ways to achieve success.

Now imagine the other player. They are petrified of making a mistake. As a result, their body is tense whenever they play. They cannot relax through fear and are subsequently stifled.

In a game situation, they will only ever try things they know they are capable of. Nothing out of the ordinary, like a bicycle kick or a chest back to their goalkeeper under immense pressure, for fear of embarrassment or the reaction, if it goes wrong.

It is the same on the training pitch. They will not stretch themselves or do anything challenging because of the anxiety of it ending badly.

Out of those two players, the only one who is going to have a chance of fulfilling their potential is the one who is willing to fail, dust themselves down and try again.

The other will never progress because you cannot progress if you are too scared to try something new for fear of it not going your way.

We Make Footballers franchisees create an environment where there is no fear of failure. When there is a culture in place whereby failure is accepted as part of the process rather than a big deal, then fear evaporates. 

No child at a We Make Footballers academy will feel like that second player because mistakes are there to be learnt from, rather than punished. You can never get better unless you push yourself with challenges that might end in failure.

Take weightlifting for example. If a weightlifter just lifts the same weight over and over again, they are never going to get stronger and progress to lifting something heavier. 

To successfully lift the next weight, they have to practice at it – and more than likely, fail several times – before it becomes achievable.

A good football coach finds a way to stretch their players with achievable targets. As the weightlifter progresses, they would not suddenly quadruple the amount they were lifting.

Likewise, in football a certain amount of failure – but never so much as to make the player give up – will ultimately lead to success. We Make Footballers franchisees are taught how to get this balance right so that they can help their payers reach their potential.

Our stated mission at We Make Footballers is to contribute to England becoming the best footballing nation on the planet, creating a better football experience for all and resulting in a World Cup win.

Franchisees across the country helping remove the fear of failure from young players is one way to move towards that.

 

Which Is the Best Country in the World to Play Football In?

Which Is the Best Country in the World to Play Football In?

As the most popular sport in the world, football unites people across countries, languages and cultures. And there is no shortage of countries producing players and teams at the very top of the game. But, if there were a league table of the best countries in the world to be a football player (or, indeed, coach!), which country would come out on top?

We decided to find out.

We’re not just talking about actual match performance here, although that’s obviously important! We know which countries tend to do well at the big tournaments. We’re talking about funding, climate, history and more. All of these things come into creating the right environment for football to thrive. 

Using data from a range of sources, including FIFA and the World Happiness Index, we looked at the following metrics:

  • Climate (sunshine hours per year)
  • FIFA ranking (men’s and women’s)
  • Stadium capacity
  • Number and age of clubs
  • Top-flight revenue
  • Salary
  • World Happiness Index score
  • Cost of living

We assigned each a value out of 10 and then compiled the results into our league tables. 

And the Winner Is…

It should come as no surprise to us that, taking all the above criteria into account, the winner is… England! 

Despite not having the best performance at the international level, or indeed the best climate (shocking, we know), England’s unsurpassed footballing heritage and culture, the capacity of its stadiums and the revenue of its top flight clubs all helped push it to the top of the table. With both the highest stadium capacity, and the highest number of domestic clubs, as well as being the home of the world’s oldest football club, England really is at the top of the beautiful game.

Germany comes in a close second, followed by Spain, France and Brazil. Here’s the top 10:

Image showing a league table ranking footballing countries by FIFA ranking, culture & heritage, climate & lifestyle. England is at the top.

Interesting Takeaways

When it comes to actual footballing performance (using FIFA’s ranking), our top 2 actually fall down the list. That said, Germany’s women’s ranking is excellent. The top-ranked countries here are Brazil (men’s) and USA (women’s). 

Topping our climate and lifestyle league table was Australia. With its hours and hours of sunshine and laid-back lifestyle, it’s perhaps not surprising. Denmark’s happiness index score and high average salary puts it at number 2, while Germany comes in at 3. 

Image showing a league table ranking footballing countries by climate & lifestyle. Australia is at the top.

England isn’t even in the top 10, however, this just goes to show that we don’t let a little thing like the great British weather stand in our way to footballing glory! 

Brazil is the richest footballing country, coming top for revenue, with England and Germany not far behind, while in terms of footballing history, England is miles ahead. With nine out of ten of the first football clubs in the world having been founded in England (Sheffield FC is the oldest, founded around 1857 for those wondering), it’s hardly surprising. The oldest non-British club is Kjøbenhavns Boldklubb, from Denmark, founded in 1876.

England also has the highest number of domestic clubs (a whopping 942), followed by France with 636, Germany with 366, Spain with 265 and Italy with 177. 

Image showing a league table ranking countries by footballing culture and heritage. England is at the top.

England vs Germany… Again

Paying homage to the decades-old footballing rivalry between England and Germany, we also took a tongue-in-cheek look at the top two, putting them head to head once again in a battle of the footballing greats. As you can see, it’s a close run thing, but, as in the Euros semi finals, England wins out. For once, this one didn’t have to go to penalties…

Visual showing comparison between England and Germany as footballing countries, in a vintage poster-style

Sources:

FIFA Men’s ranking

FIFA Women’s ranking

World Happiness Index

Cost of living

Sunshine hours

Oldest football clubs

Number of clubs

Salary info by country

What Makes a Good Grassroots Football Coach

What Makes a Good Grassroots Football Coach

 

What makes a good grassroots football coach goes beyond simply being able to teach a child how to play a 10-yard pass. 

The best grassroots coaches possess special characteristics that not only help players improve, but that also have a profound impact on the lives of the children they work with.

From the ability to take feedback on board to adopt a child-centric and player-focused approach, here are some of the attributes which the best grassroots youth football coaches in the UK all have in common.

A positive attitude and approach

A grassroots football coach must ensure that the players they are working with enjoy themselves. For many children, their future relationship with football is shaped by what happens through their early experience of the sport – the experience given to them by their grassroots coach.

When players enjoy themselves and look forward to every session, they will end up falling in love with football. It is a relationship that will last a lifetime, regardless of their ability, success or the level they go onto play at.

To have that impact on young players, a grassroots coach must be positive, enthusiastic and passionate about their role. 

Children better engage with coaches who show great enthusiasm in what they do. That enthusiasm is infectious to players. If the coach appears indifferent to the session ahead, that often rubs off on their players – and there is nothing enjoyable about indifference.

Players respond more quickly to the methods and teachings of passionate coaches. When children see that a coach clearly loves what they are doing and cares deeply about it, they will be filled with belief that what the coach sets out for them to do is geared to helping them improve. 

At the same time, the best grassroots coaches acknowledge that things might not always go to plan. When that is the case, a positive attitude is a must. No child is going to respond well to being embarrassed, humiliated or told off when they get something wrong.

Instead, the coach has to look for the positives. Identify why the player failed at the task, coach them through what to do next time and help them achieve their target. Praise the good and offer feedback on the bad.

There is no better feeling in football as either a player or coach than seeing an individual master a skill they had previously struggled with – and climbing such mountains can only be done through a positive attitude.

Being a great two-way communicator

It is not merely enough for a grassroots football coach to be a great communicator – they have to be a great two-way communicator. Listening to players and taking on feedback is every bit as important as being able to get a message across clearly.

When it comes to outwards communications, a good grassroots coach will know that talking is sometimes not enough. They will also use clear demonstrations or diagrams to make their point, knowing that different children find different learning methods beneficial.

Asking for and listening to feedback from players is one of the easiest ways that a coach can find out if what they are doing is working. An honest appraisal from a child or parent can inform the approach taken for an individual child going forward and open them up to further improvement.

Players will feel more comfortable giving feedback to an approachable coach. The best grassroots coaches show their players they are willing to listen and make them feel comfortable about saying what they think. It is to the benefit of everyone that they do so.

Being flexible

Receiving feedback from players or parents is only useful if a coach then acts upon it – which is why the best grassroots football coaches are flexible in their approach.

Every child is different and so a one size fits all approach to coaching is an ineffective method. Coaches who are steadfast and rigid in their methods will have far less success than those who are willing to experiment and be flexible.

When one approach does not work with a player, a grassroots coach should not seek to lay blame at the feet of the child or question their ability. Instead, it showed be viewed as a challenge – how can the coach help the player overcome their struggles and master the skill?

Children are not the only ones who should be learning with every session. Coaches too can always improve or reinvent themselves as time goes on, building their knowledge through trying new coaching techniques in a never-ending quest for becoming better.

Realising it is about the players, not the coach

One of the biggest traps a grassroots coach can fall into is thinking that they are Jurgen Klopp or Jose Mourinho – coaches with an ego to make it all about them.

There are numerous reasons why top Premier League managers are desperate for the limelight. Often, it is to relieve pressure on their players. Other times it is to try and coerce their board into a new signing or referees into favouring them or casting doubt on the integrity of the opposition. And some just like the sound of their voices.

Grassroots football is a world away from the billion-pound industry that is the Premier League. The best grassroots coaches know this and make everything about their player’s enjoyment and improvement rather than making it all about them.

Results are not important when it comes to children’s football. The best coaches do not worry or think that their team losing reflects badly on them; instead, they realise that failure is just another path to success and that individual improvement and enjoyment matters more.

The grassroots coach is there to help children have fun. They are there to serve their players and give them a football education. Child development should always come above winning, which is why the players are the most important part of any grassroots football academy. 

Setting a good example

Children are impressionable and that means that to be a success, a grassroots coach must lead by example. Many young players will look up to their football coaches as role models, so what a coach says and does matters.

Setting an example starts from appearances. A coach who turns up to a coaching session in jeans and a flat cap like something out of Peaky Blinders will not be taken seriously. 

Players will think if their coach cannot be bothered to dress appropriately on the training ground or professionally go about their business, why should they? Appearances set the standard for what happens on the pitch. 

A grassroots coach can lead by example by being punctual and organised. If the coach arrives five minutes before training starts and is still trying to layout drills or plan what is going to happen when the session is meant to be underway, then their players too can start thinking it is acceptable to be late or unorganised.

Everything that grassroots coach does whilst working with their players can make an impression and inform what they think is acceptable in football and life. Setting a good example is key.

Getting to know players as people

The best way for a coach to understand the players they are working with is by getting to know them as people. This is especially true when it comes to children through the impact that a grassroots coach can have as a role model.

Football can be a powerful force for good in the lives of young people. It gives them focus and can help keep them out of trouble. The professional game is full of players whose stories feature a theme of “I don’t know where I would be without football.”

A coach who takes an interest in a player’s life off the pitch is in a better position to understand their background. This in turn can help to make a positive impact on a child’s life, both on and off the pitch.

When it comes to football, a player will better respect and trust a coach who they feel is looking out for them. That leads to improved performances through motivation and hard work.

Away from the sport, if a child believes that their coach has their best interests at heart then they are more likely to look up to them and listen. A strong relationship between coach and player can be a vehicle for change.

We Make Footballers are the UK’s number one football coaching academy for children aged 4-12 years old. 

If you think you have what it takes to become a grassroots coach, please contact us through our website to find out more.

 

 

The Power of Visualisation

David Beckham puts down the ball 25 yards out from goal in front of the Stretford End. It is the final minute of the last match of World Cup qualifying. The England captain knows that if he scores, his side is going to the World Cup finals. He takes a short run-up. He strikes the ball perfectly. It bends up and over the wall and crashes against the back of the net. 66,000 fans explode with unbridled joy. What does Beckham do? He turns around, picks up another ball and repeats the free-kick. For none of this is happening on Saturday 6th October 2001 at Old Trafford. It is all taking place in Beckham’s mind in the weeks, months and years leading up to him scoring one of the most famous goals in English football history.

This is the power of visualisation. To some, the notion that imagining a moment or action happening can make it more likely is the sort of thing that only happens in the movies.

Proof that it is a real-life route to success however comes from both science and the mindsets of world-class athletes in numerous sports over the past 50 years, all of whom used the power of visualisation in different ways.

Formula One world champion Niki Lauda would use it to prepare and familiarise himself with the task ahead. Walking every track before a race, he imagined his breaking points and the racing line he would take. Having already driven the race before in his mind, Lauda found it easier to do it the second time around when sat in his car. The result? Three world titles and a place amongst the greatest racing drivers who ever lived.

Mike Tyson used the power of visualisation for another purpose – to breed confidence and belief that he was the best in the world. He would box Muhammad Ali over and over in his head, always winning. Having beaten the greatest boxer who ever lived numerous times in his mind, Tyson convinced himself he could never lose to any mere mortal opponent during his heyday. And he hardly ever did.

Jonny Wilkinson visualised winning the Rugby World Cup for England from the moment he first started playing the sport. Very few athletes have ever had the razor-sharp focus as Wilkinson. It meant that when the opportunity presented itself for a last-minute drop goal in the final against Australia in 2003, he was not daunted or overcome. He could seize the moment because he had been there before inside his head.

Wilkinson talks about the power of visualisation in his autobiography: “If you have realistically imagined situations, you feel better prepared and less fearful of the unexpected.”

And what of the science behind it? During the 1980s, the US Olympic Team began experimenting with visualisation. Athletes were asked to visualise running their race, imagining how they looked and felt. When they were hooked up to a machine to measure the response of the body, it was discovered that the same muscles fired in the same sequence when they visualised as they would if the athletes were on the track.

Visualisation, therefore, helps to hardwire patterns to the brain through muscle memory, whereby the process to complete an action becomes second nature. 

What the US Olympic Team discovered is that you can train your body and mind almost as effectively through visualisation as you can practice. The major benefit of this is that athletes can visualise anywhere. On the team coach to games or events. In the evening when they are sat at home after dinner. In the shower. Whilst eating lunch. Suddenly, practice is not restricted to the training pitch, nor does it have to take a physical toll on the body. The power of visualisation can be utilised anytime, anywhere. 

This is particularly helpful when a player is out injured. They may not be able to train physically, but they can keep themselves ticking over mentally and remain connected to their sport. There are other chemical benefits to visualisation too. When a person visualises, the brain releases dopamine and noradrenaline, two hormones that are both proven to improve performance.

When an athlete visualises themselves taking that penalty kick, the body becomes trained to respond by releasing dopamine and noradrenaline. When it then does so when the situation arises in real life, the chances of success rise.

Football coaches who work with young players at the grassroots level tend to focus less on the mental side of the game. That is not the case with We Make Footballers, where franchisees are encouraged to embrace the power of visualisation. The reason for this is because it is even more effective in children. The power of visualisation works when the visualiser truly believes that they can achieve what they are imagining and that it will one day come true.

Dr Leslie Sherlin talks in her book ‘The Rise of Superman’ about how it is easier to work with children as they have few inhibitions, they are less cynical than adults and are more open to believing that anything is possible.

She writes: “Children are too young to know what impossible means. ‘Can you do something?’ ‘I don’t know? Let me go try.’ And they’re too young to know what to be afraid of.”

To a child, it is not impossible or unlikely that they will one-day captain England at football. They are therefore more susceptible to the power of visualisation; their belief is stronger and the effects more profound. Children do not just imagine themselves in such scenarios, either. When a child plays football in their back garden or down the park, then they will often pretend to be their favourite player. 

This is another example of a different strand of visualisation. They imagine that they are taking a free kick like Cristiano Ronaldo. Dribbling like Lionel Messi. Flicks and tricks like Neymar. This sort of visualisation is powerful. A child who watches the best in the world to imagine they are that same player will copy the same little details that make said player so effective. They will dribble with their head up like Messi. Strike the ball in the same sweet spot Ronaldo does. Take the first touch to get into space to perform a piece of skill like Neymar.

Beckham, Lauda, Tyson and Wilkinson all dreamed of being the best in the world at what they did from a young age. They visualised it over and over again, took what they had imagined doing and put it into practice on the training pitch. When the time eventually came along for their moment of sporting glory that would write them into the history books forever, they were ready for it.

Whether it is the free-kick that sends England to the World Cup or the We Make Footballers student scoring with his weaker foot for the first time, that is the power of visualisation. 

Coaching kids vs coaching adults – What is the difference?

The sport might be football and the aim might still be to put the round thing in the back of the net, but there are some significant differences when it comes to coaching kids and coaching adults.

When coaching adults, you are dealing with people who have already had a football upbringing. Their approach and attitudes are already shaped, meaning that the adult football coach is either refining a player or trying to remould them.

Children are more of a blank canvas. The youth football coach can impart ideas and skills on impressionable young minds, setting them on their way to football passion and who knows, maybe even stardom?

We have taken a look at five ways differences between coaching adults and coaching kids.

 

Prioritising the love of football over learning about football

 

When working with adults, the priority is to improve those players you work with. Adults already have a love of the game and enjoy playing football, otherwise, they would not dedicate their spare time towards running around and kicking a ball.

Coaches working with children have a far bigger responsibility than just developing skills and abilities. Yes, creating good players is important. More important though is helping children fall in love with football. 

For many kids, their first experience of organised football will come during their coaching sessions. It is no exaggeration to say that their future relationship with the game can be shaped and formed within a few months by how much enjoyment they get from playing the game.

Those coaching youth football have the opportunity to leave a legacy by fostering a passion for football within their players which lasts for the rest of the child’s life. Conversely, if a coach gives them a bad experience then it could be enough to put a child off football. The responsibility is therefore huge.

Only a tiny proportion of children will go on to become professionals or make a career out of football. Any boy or girl no matter what their ability level can be encouraged to have a lifelong affinity to football, however.

A successful youth football coach is never judged on how many of his players make it into the Premier League, the EFL or the higher reaches of the Non-League scene.

The best contribution a coach can make is by encouraging hundreds of kids to have an interest in the sport – which is why prioritising love over learning is so important when it comes to coaching kids’ football.

Coaching youth football requires greater inclusivity

 

Coaching an adult club generally involves working with a group of players who have similar experiences and abilities, hence why they are on the same team. 

That can make session planning easier. There is not such a broad spectrum of individuals who need to be catered for, meaning that a coach can deploy a one size fits all approach to the players being worked with.

Youth football is very different and that means that coaches need to be more inclusive. There will often be a vast disparity in ability between the best players in the group and the less-able.

Some may have been kicking a ball around from the moment they could walk; others might be taking their first steps into a world of formal practice and training.

When coaching kids, attention must be paid to every individual child. Coaches have to cater for various levels of skill, knowledge and even motivation. 

And going back to the earlier point about prioritising love over learning, the best way to both improve and foster a child’s enjoyment of football is to give them the focus they need. 

That is the reason that We Make Footballers place so much importance on one-on-one training and the benefits it can bring to their academies.

Focussing on every individual can make coaching youth football harder work than coaching adults. It would be wrong to try and suggest otherwise.

But when a coach sees a player master the art of scoring goals with their weaker foot or Cruyff turning their way out of a tight spot because of the hours that coach has put in helping that child, the greater inclusivity required becomes all worth it.

Listen to feedback – from children and parents

Feedback is important whether you are coaching adults or kids. When working with adults, it can inform what has worked in a session and what has not. 

This can then be used to inform what happens in future so that a coach can make improvements and attempt to get the best out of their players.

When working with children, feedback becomes even more vital. The best youth football coaches are those who take the adult glasses off and see the world through the eyes of a child. That gives them a better idea of what will work when coaching the young players under their charge.

Of course, getting into the mindset of a child is easier said than done. Listening to what kids liked or did not like about their football training sessions is therefore the best way to bridge the generational divide and understand how to better work with players.

As well as children, youth football coaches have another invaluable source of feedback available to the parents. Some coaches might seem pushy, interfering with parents as an irritant or barrier to what the coach is trying to do with their players.

And whilst it is true that some parents can be difficult, at the end of the day they want the same as the coach – the best for their kids. 

Parents can pass on feedback in the form of what their child has said about recent sessions, as well as what they have been working on in the back garden or up the park away from coaching. 

If used correctly, parents provide eyes and ears for the coach beyond the limited access that a coach has with the child. This can help them better plan for the individual. 

Fostering a positive relationship with parents and seeking feedback from adults as well as children can benefit everyone involved with the coaching children process.

Competition is used in a developmental way

Competition has been a frequent source of controversy in youth football for many years now. In adult football, the need for it is fairly clear-cut – adults play football because they enjoy it, but also to experience that winning feeling that comes with success. You need competition for that.

In kid’s football, competition should be harnessed differently. It serves as a source of motivation to improve skill levels and can be a lot of fun, so long as too much emphasis is not placed on winning.

There is another important side to the competition which children benefit from experiencing – losing. A controlled amount of failure teaches kids as much as winning; both in the need to work hard to get better and avoid defeat next time and in terms of learning about fairness, respect and sportsmanship.

Nobody goes through football – or life for that matter – without experiencing setbacks. Whereas in adult football the aim is to avoid losing, in children’s football it is no bad thing for the long term benefits it brings. 

Competition is important for both adults and children, but very different reasons.

Youth coaches are helping make people as well as players

Playing football benefits children across all areas of life, not just sports. Children who attend We Make Footballers learn about the importance of exercise for their physical and mental health. 

They develop social skills and make friends through a shared common interest in football. Listening to and learning from a coach helps children become disciplined and respectful. Football helps children understand the progress that can be made and the value of hard work.

Coaches become mentors and inspirations. Weekly football coaching sessions keep kids occupied, off the street and out of trouble. That element of youth football is particularly important at a time when budgets are being cut and children are finding themselves left behind.

This is arguably the biggest difference between coaching adults and coaching kids. For adults, the football experience given to them by a coach is just that – a football experience.

For kids, football coaching can teach them lessons and instil in them attitudes and characteristics that last for life. A youth football coach is making people, not just footballers. 

Think you have what it to takes to coach youth football? To find out more about becoming a youth football coach with We Make Footballers, please see the We Make Footballers franchise website.

 

 

 

What makes a good football coaching session?

Every football coach knows that the key to a good coaching session is planning and organisation. Most of the work that goes into a successful hour of training is done in the days leading up to it. The best coaches will have already completed the session on paper and in their heads before they even set foot on the pitch.

But how do you go about planning a good football coaching session? When you sit down to begin putting practice together, ask yourself the five w’s – What, Who, Where, When and Why – and you will not go far wrong.

What?

The starting point for planning a good football coaching session is what the coach wants their players to achieve during their time with them.

Football coaching is ultimately all about improvements, so then what should always be based on areas that a coach has identified in which their players can be improved, either on an individual level or as a team.

Deciding the focus of the training session comes from observations and analysis of recent practices or games. A coach may have noticed that when their team wins back possession, they are often a little too slow when counter-attacking to take advantage.

Improving their abilities on the counter will therefore increase the chances of scoring goals and winning games. The coach subsequently dedicates that week’s training session to quick, incisive football designed to make their players more capable of exploiting counter-attacking opportunities.

On an individual level, the coach will identify weaknesses in their players’ games and look to work on them. Shooting with a weaker foot, long-range passing or standing up an opponent are all examples of areas in which a coach may feel an individual player can improve.

This then filters into tailored one-on-one practice drills for players. We Make Footballers believe that training individuals in a one-on-one environment accelerate their rate of improvement by focussing more on the needs of each child. 

That all stems from the what, making it one of the most important of the five w’s which make up a good football coaching session.

Who?

Once the coach has identified what they want to achieve from their training session, the next area to consider is who is central to this? As they will need to be given relevant roles in drills and practices.

To use the example of improving a team’s counter-attacking abilities again, this is what makes a good football coaching session when the coach would identify that the players who win back possession are vital in terms of starting the counter. 

The success of a break-in football comes from how quickly a team can get the ball into a dangerous position to punish opponents before they can reorganise and recover defensively.

In a coaching session designed to improve a team’s counter-attacking ability, ball winners would be coached to get their heads up as soon as possible to pick a forward pass. 

This may require the ability to play 20 or 30-yard passes that slice through opponents; a skill that the coach may ask their players to work on individually.

At the other end of the move, the centre forwards who are charged with putting the ball in the back of the net need to have specific finishing abilities.

The breakneck speed that a counterattack needs to succeed often means that the final action is a one-touch finish. Strikers who practice first time finishing will be more likely to put away the opportunity created by a counter.

After identifying the key players in what the coaching session is aiming to achieve, the coach can then work out how to fit the rest of the team around it. 

Midfield players or wingers too can benefit from being coached about counter-attacking football as it will require them to improve their speed of thought and their ability to play accurate passes quickly. 

Defenders can learn from attempting to stop the counter from being successful, better preparing them for when they face the tactic themselves in a match situation.

Every session put on by We Make Footballers aims to improve every child there. The who identifies exactly which skill or area an individual will focus on, enabling goals to be set for them accordingly.

Where?

Once the aim of the coaching session has been established and the roles of each player in it, the coach should ask themselves where on the pitch is the drill taking place and how can the location be used to improve performance? This then informs the layout of the practice.

Take playing out from the back for example. The coach may have identified that his team are not entirely comfortable passing the ball around the backline. 

To improve this, they can take their defensive players and put them into a drill whereby they are tasked with keeping possession between them, whilst being pressed by attackers.

There are then two elements to the wherein this coaching session. The first is where would such an action take place in a game? The answer to that is the defensive third, so the coach runs the drill there whilst explaining how players can use visual signposts like the frame of the goal and the penalty box to judge how much space they have and assess their options.

The second element is by implementing a where that is more difficult than the players would face in a game situation. Once more comfortable playing across the back in the defensive third, the coach can squeeze up the space and ask his players to keep possession inside their box.

Suddenly, the drill becomes more challenging and requires a higher level of skill. Once mastered through coaching and practice, the players will find it even easier playing out from the back in their defensive third a match situation.

The use of space and specific areas of the pitch helps build player technique and knowledge. The where reflects that, allowing the coach to improve individual ability and awareness.

When?

When in a match situation does the coaching session topic tend to occur? Different phases of the game are played out under different conditions and attempting to replicate those in training is important if drills are to be realistic and have an impact in-game situations.

More counter-attacking tends to be done towards the end of games as they become more open. Players might be fine breaking at pace, playing quick and accurate passes when they are fresh at the start of a session.

That though is not reminiscent of the tiredness and fatigue they would feel towards the end of a match. The coach would therefore want them practising under similar conditions, learning how to cope with playing effective counter-attacking football when energy reserves may be depleted.

Timing can also be used to impart a style of play on a team or show players the importance of a particular tactic.

To most, Jurgen Klopp’s gegenpress style which has brought so much success to Liverpool and Borussia Dortmund is characterised by relentless pressing. There is more to it than that though.

One of the most important elements is the way Klopp sides hunt for a second goal immediately after scoring a first. A lot of teams will score and then take their foot off the pedal for a period, either to bask in their glory or focus on “Let’s keep it tight now”, as one of the more frequent Sunday League shouts goes.

Klopp instead wants his side to kill the game off straight away. The intensity rises after the first goal as his players go looking to instantly add to their total, further demoralising opponents who are already reeling from having just conceded.

This style of football can be replicated in training. The coach could run an attack versus defence drill whereby the attack has five minutes to score as many goals as possible. 

Five minutes of relentless work to help drill into players that intensity and determination can take a match away from an opponent, even in such a small period. Focussing on the when can be the difference between winning and not winning.

Why?

Finally, the coach should ask themselves why are they doing all this? Whilst it is important for the coach to understand the purpose behind the session, it is even more so that it is communicated to the players.

When a coach explains before a session the areas to be worked on and the purpose of it, players understand what is expected of them. They know why they are working towards a set of objectives and they can analyse their roles and share in the process of improvement.

We Make Footballers view the why as a particularly important component of the coaching process. The best way to fulfilling their commitment to improving every child is by equipping each child with the knowledge of what it is they need to work on and how they can do so.

Players are ultimately responsible for what happens when they step onto the pitch. The coach’s responsibility is to best prepare their players for every eventuality, giving them the tools they need towards having the best possible chance of success.

That starts with a good coaching session. Follow the five w’s in the planning process and you will already be onto a winner.

To find out more about coaching with We Make Footballers and improving the footballing abilities and lives of children in your local area, please see the We Make Footballers franchise website.