Football Coaching Training

All our new franchise owners benefit from extensive training as part of our onboarding process.

The WMF training course will help you develop the skills and confidence you need as a youth football coach, using principles taken from the FA and category 1 academies. It covers everything you need to start running your coaching business.

Our franchises are perfect for anyone interested in taking an active role in grassroots football, or for anyone wanting to turn their passion for football into their next career move.

If you’d like to help us “make” footballers in your community, download an information pack or book a call today!

Your Coaching Franchise and Training

The payment for your franchise covers the initial training you will receive as a new franchise owner. We have developed our training syllabus using principles learned from the FA and techniques learned from some of the world’s top football clubs. Through our training you’ll learn to deliver coaching sessions that integrate these techniques.

Franchise WMF's Training Programme

As a new franchise owner, you’ll visit our Head Office at Richmond, for 2 days of in-person training. Following that, you’ll also require around 20 hours’ remote training to get up to speed (this can also be completed at Head Office if you wish).

Day 1

The first day of our training is based around our company values, ethos and coaching philosophy. It’s a great way to get to know the team and to meet other franchisees. We’ll go at your pace – we don’t like to rush the process, and we want you to be able to get everything you can out of it!

Day 2

On day 2, you’ll move onto learning about how to deliver coaching sessions, safeguarding children and how to recruit and manage your coaching staff. You’ll also learn sales and marketing techniques to enable you to promote your new business within your community and attract new talent.

Day 3/Remote Training

This covers anything that could not be completed in the first two days of training, usually using the booking software and finance training. You’ll also have the chance to ask any questions you might have.

Ongoing Training

Your franchise fee also covers ongoing training – more info needed.

Additional Development and Courses

Aside from the training we provide, you will need to gain certain qualifications in order to fully develop your skills and confidence, and become a licensed coach. You can find more information on this on our Football Coaching Qualifications page [LINK], but here is a general overview of the development and courses you’ll need:

Introduction to Coaching Football

This new online course is the starting point on the FA’s coaching pathway. It replaces the FA Level 1 in Coaching Football qualification [LINK] which has now been discontinued. The Introduction to Coaching Football course is ideal for those looking to take a more active role in developing players and helping them embrace a love of football. This course covers the following, with an online assessment at the end:

  • Introduction to first aid
  • Introduction to disability football
  • Safeguarding children
  • Respect

FA Level 2 in Coaching Football

The FA Level 2 coaching course [link] enables coaches to further develop an understanding of players, the game and themselves as coaches. It covers the following:

  • How we coach – the role of the coach and how coaches can help players develop self-esteem, motivation and skills
  • The future player – player potential, developing behaviour and managing mistakes
  • How we play – in possession, out of possession and goalkeeping

Please note this course will be discontinued and replaced by the UEFA C Licence, which launches in 2022. We’ll update with more information soon.

Train to Become a Football Coach with WMF

Download our information pack today to find out how you can train to become a football coach and run your own business with Franchise WMF.

Find out how you can build a lifestyle with football


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Thank you for showing your interest in running a We Make Footballers franchise! In order to conduct a phone call with our Franchise Team, please complete the form below.

At this stage, you are under no obligation to proceed with a franchise.





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