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MARKETING SUPPORT
Advice & Support for Promoting Your Coaching Franchise
Football. It’s fantastic to be working in an industry that you are passionate about and passion often leads to the motivation to succeed in business. There are thousands of “soccer schools” across the UK run by large companies, clubs, franchises or independent sole traders. What these all have in common is that they are providing football coaching as their product.
So, if you’re going to attract the talent and skills your team needs, you need to stand out. Online, and offline (not to mention on the pitch).
But where do you begin? Promoting your classes and business, whether you are just getting started in business or more experienced, can be a challenging thing to do. Which is where we come in.
HOW WMF CAN HELP YOU PROMOTE YOUR COACHING BUSINESS
Our mission is to improve the football environment and experience for all, whether coach or player, to help England become the best footballing nation. The second part of our mission is to empower passionate individuals to work in an industry they love, whilst achieving their financial goals and positively impacting their communities.
As a WMF franchise owner, you’ll receive ongoing support in promoting your business from our own marketing experts. We’ll help you with all aspects of promotion, from defining your target audience to online and offline marketing.
Marketing and promoting your business forms a key part of your training as a franchise owner. We’ll give you the advice and support you need to develop and implement your marketing strategy and make your business the success it should be. All we ask is you have a willingness to learn and a drive to succeed, and together we can help your coaching business grow!
BOOK A CALL TODAYPROMOTING YOUR FOOTBALL COACHING BUSINESS ONLINE
MARKETING AND CRM SOFTWARE
As part of your WMF franchise, you’ll have full access to our software, which has marketing templates for you to customise as needed, including leaflets, posters, social media posts and banners. You’ll also benefit from our CRM, which will help you track leads and manage ongoing admin work easily.
YOUR OWN WEBSITE
Your football coaching business will have its own microsite, linked to our own, high-traffic website. This will help you be discovered by customers in your local area and stand out from your competition. Customers can use your microsite to book trials and training sessions in a matter of minutes, and our CRM will take care of the tracking and admin for you.
LOCAL SEO
As a franchisee, you’re a local business owner. So you need to think what locals might be looking for and how you can be there for them to find. When looking for businesses in their area, people will often turn to Google, so you want your business to appear for local queries (e.g. football coaching near me or football coaching nottingham) and on Google Maps. We’ll help you optimise your website and Google My Business Profile for local queries, to make sure you get found where you need to be.
SOCIAL MEDIA & CONTENT
Your potential customers are on social media, so you need to be there too! We’ll help you develop a full content and social media strategy, giving you ideas for content and posts, and helping you to attract new followers and customers. We will also help you in setting up your social media accounts if needed.
ADVERTISING YOUR COACHING SERVICE OFFLINE
Online isn’t the end of the story. We believe that local businesses can have a fantastic impact in their communities by being active and engaging with the local area. This can be done in many different ways, from volunteering to school talks to leafleting. We can work with you to develop an offline marketing strategy that will increase your presence in your community and really help your business stand out from the crowd!
We’ll help your football coaching business gain traction and create conversations. This will play a huge role in the success of your franchise -as more people recognise your brand, make recommendations and review your services, you’ll start to see those leads flooding in!