News
Our investment in marketing and
technology.
At We Make Footballers we heavily invest in both marketing and technology. We have strong growth targets and wish to support our franchisees with sustainable and measurable growth.
Below we have provided an overview of our key technology, marketing initiatives and channels.
$390,000+
Total technology investment to date
$10,000+ pm
Technology investment per month
$10,000+ pm
Brand and marketing spend per month
Our customer website
Our customer website is built on the latest front end technologies enabling high speed loading,
excellent marketing results and responsive design. Our custom designed website and site architecture enables us
to quickly scale up new websites, while achieving search engine rankings in short periods.
Our parent booking system
Our custom built parent application (Parent Area) enables our customers to make and manage their bookings.
We regularly release new updates and features to make the software easier to use and each We Make Footballers
franchise even stronger.
Our franchise
management area
Every We make Footballers franchise has access to their very own franchise management system. This area
enables you to manage your courses, events, promotions, customer data and class information.
CRM and Marketing Automation
While we have our own software for booking and management of customers, we rely on Active Campaign
to manage our CRM and customer data. This enables us to automate marketing activity such as emails and SMS,
while also keeping a personalised experience for all customers.
Brand and National Marketing
While each franchise is responsible for local marketing, every month we invest heavily in developing the brand and
creating national awareness of We Make Footballers. Our tactics include PR, social, video, search and events.
